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HAVE YOU EVER WONDERED WHY WE OPENED THERE THERE?
I'D LOVE TO SHARE THE BACKSTORY, IF YOU'RE INTERESTED.
A FEW YEARS AGO SOMETHING HAD ME FEELING IRKED: I WAS SPENDING MONEY ON CLOTHING THAT I'D WEAR A FEW TIMES, THEN IT WOULD START TO SHRINK, PILL OR LOOK MISSHAPEN.
I REALIZED THAT FOR MY MOST WORN PIECES IT WOULD BE WORTH IT TO INVEST IN THE HIGHEST-QUALITY MOST ETHICAL VERSIONS OF MY SWEATERS, TEES AND TOPS. I BEGAN TO LOOK AND FOUND SOME BEAUTIFUL BRANDS THAT I LOVED FOR THEIR AESTHETIC AND SUSTAINABILITY ETHICS.
BUT THEN I HAD A NEW PROBLEM: MOST WERE ONLY AVAILABLE TO SHOP ONLINE. I LOOKED AROUND FOR STORES IN MY AREA WHERE I COULD TOUCH, FEEL AND TRY ON THESE INVESTMENT PIECES AND THERE WERE NONE TO BE FOUND.
I REALIZED THAT IF THIS WAS THE KIND OF EXPERIENCE I WAS CRAVING, I PROBABLY WASN'T THE ONLY ONE.
AT FIRST I DIDN'T PAY ATTENTION TO THE NUDGE TO OPEN A SHOP MYSELF, BECAUSE I WAS AFRAID IT WOULD BE TOO HARD. I FINALLY DID IT WHEN NOT DOING IT BECAME HARDER THAN THE IDEA OF DOING IT.
WHEN I EVENTUALLY MADE THE DECISION TO DESIGN AND CURATE A SHOP OF MY OWN, PATHWAYS OPENED-- IN WAYS I COULD NEVER HAVE PREDICTED.
WHILE I HAVE A BACKGROUND IN RETAIL MANAGEMENT AND OPERATIONS, MORE RECENTLY I'VE WORKED DESIGNING AND STYLING INTERIORS FOR CLIENTS. I LOVE INTERIOR STYLING BECAUSE IT'S AN ART FORM THAT BRINGS REAL VALUE AND JOY TO DAY-TO-DAY EXISTENCE.
DESIGNING AND BUILDING MY OWN SHOP WAS SUCH A THRILL, AND IT CONTINUES TO DELIGHT ME WHEN IT RESONATES WITH YOU ALL.
THERE THERE FEELS LIKE THE FRUIT OF EVERYTHING I'VE DONE IN DURING MY CAREER. THE THROUGH LINE IS MAKING YOUR HOME AND LIFE BETTER WITH COMFORTING PIECES THAT WILL MAKE YOU FEEL GOOD.
PROVIDING PEOPLE WITH BEAUTIFUL THINGS ENHANCES JOY AND THAT IS OUR PURPOSE.
BIG THANKS FOR SUPPORTING US SO WE CAN SUPPORT YOU RIGHT BACK.
WITH WARMTH AND LOVE,
MINDY
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PS- DO YOU HAVE ANY SUGGESTIONS FOR US? ANYTHING WE CAN HELP WITH? QUESTIONS ABOUT OPENING A STORE OR INTERIOR STYLING? JUST WANT TO SAY HI? I'D LOVE TO HEAR FROM YOU!